Wednesday, August 20, 2008

An Open Letter to vrylmkt

If your intention, with this coupon fiasco, was to get your name out there, you've done a tremendous job. However, I don't think you've gotten your name out the way you wanted to. Couponers are a large group, and yet they're tight knit. Word of your coupons got around like wildfire, well guess what, word of how you've made all couponers look like frauds is getting around faster than your coupons did. Had anyone at your company done ANY research, they would've known about the couponing community, and what safe guards to put in place. Instead, you’ve not only made the couponing community look bad, you’ve given yourselves a black eye that will linger for a very long time. Couponers have shown themselves to have long memories, and will retell the saga of this fiasco for a long, long time. Worst of all, for your company, couponers spans all ages, races, and socioeconomic strata, the repercussions of this will linger for quite some time.

I find it ironic that a company called vyrlmkt has fallen “victim” to the very thing they’re trying to sell. I wonder how your customers will feel about hiring a company that purports to provide them with viral marketing, but who has fallen victim to it, and hangs the consumer out to dry?

Only time will tell.

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